If everything is equally important, then nothing is important
Via The Shade Tree DeveloperTaken from Andres Taylor's Top ten things ten years of professional software development has taught me:
The business likes to say that all the features are as crucial. They are not. Push back and make them commit. It's easier if you don't force them to pick what to do and what not to do. Instead, let them choose what you should do this week. This will let you produce the stuff that brings value first. If all else goes haywire, at least you've done that.





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